Here Rests 
PANCRAZIO
JUVENALES
1968-1993
Good Husband
Good Father
Bad Electrician
How to sell a $20 note for $200
To take money from a MBA program student is easier then to take a candy from a child. When students are about to graduate, it’s not required – they throw own money around. Every year Professor Max Bazerman sells to his MBA students at Harvard Business School $20 note more expensive then its face-value. During the past ten years he has earned more than $17,000 by auctioning $20 bills to his MBA students. In the course of almost two hundred of his actions, the top two bids never totaled less than $39, and in one instance totaled $407. How does he do it? 
A lot of different questions are of interest to psychologists. For instance, which professions are the most honest? According to Gallop survey the most trustful are priests. 59% of people consider them to be honest-minded. The least honest are considered car shop assistants. Only 5% of respondents trust them. However, which professions deserve trust in reality? Are auto show workers so unprincipled and church attendants so moral? This question was of big interest to Professor Richard Wiseman and he made an experiment to check the truth of this stereotype. 
It’s well known that the name and the slogan of a product are at least a half of selling success. However many companies, even the greatest, make mistakes while choosing names and slogans. They don’t pay enough attention to this matter and this result in market loss for them. Here is collection of promotional marketing mistakes:
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Pepsi’ slogan of 1963 "Come Alive, You’re in the Pepsi Generation" was translated into Taiwan language and got an unexpected meaning: “Pepsi will make your ancestry to rise from graves” Taiwans were shocked.

When Parker Pen entered the Mexican market, its advertisements which claimed that Parker Pens "won’t leak in your pocket and embarrass you" was mistranslated to "No te embarazará chorreándose en tu bolsillo" which means "Won’t leak in your pocket and impregnate you".. The problem is that the translator choosed up a wrong word which is false friend for native English-speaking – Embarazada (Spanish word for pregnant).
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It happened that I overheard a talk between a farmer and an architect. The conclusion is evident. Shit is time concentrate. And in addition to the subject: Shitbox is a lightweight portable cardboard toilet, made specifically for outdoor use.
The farmer told that green tomatoes turn into red when plunged into shit for a short while.
And the architect told that statues are faked by being plunged for a year or two into the same shit. Thus statues get noble patina.

The box pops up from a convenient 14 inch flat pack to a rigid, reusable, cardboard toilet.
Ferdinand Cheval and his Palais Idéal
Ferdinand Cheval was born I the city with hardly pronounceable name Charmes-sur-l’herbasse in 1836. Circumstances of his birth and childhood are not of great interest to us. However, Ferdinand since childhood was known to be a perseverant and stubborn which along with laid-back dreaminess made him to be indeed a unique person. Let’s start from the point when Ferdinand Cheval moved to small town (now called ‘his town’) Hauterive where he worked as local postman. If anyone wants to go and take a look at that town, here’s the schematic map and there you’ll ask where to go.. Being a postman, Ferdinand walked daily 32km delivering all kinds of letters, brochures, wrappers, catalogs, newspapers and so on. They say Hauterive was famous by its hot weather, and postman had to walk long distance. Be that as it may, because of irrepressible fantasy or because of heat, as evil-wishers said, but Cheval started experiencing visions of beautiful mythical palaces. Does it matter who of us and what visions.. we do live with it. But here two circumstances took place – Ferdinand’ perseverance and the fact that the place used to be bottom of a sea. Everywhere were spread lots of stones.
As a legend says, Gabriel García Márquez (1927), who worked as a journalist, when turned 32 years old, sat down to table and said:
“That’s it. I will not go at work, I will not go for any stuffs at all.
I will not rise from the table till I write a novel.”
“But how about us?”, asked his wife with child.
“Just as you like!” answered Márquez. /In his novella No One Writes to the Colonel in similar situation the character answers to his wife who asked “Wheat we should eat?” – “Shit.”/
To Márquez’ wife’ credit be it said, she didn’t argue. She started working and bringing stuffs on herself. A year or two. This way the novel One Hundred Years of Solitude was written.
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Our Life is The Landlord’s Game, isn’t it?
THE LANDLORD’S GAME. 1903-1904 – Elizabeth J. Magie, 1904 Patent 
UNITED STATES SPECIFICATIONS OF PATENTS. Pages 144-145. JANUARY 5, 1904.
"The object of the game is to obtain as much wealth or money as possible, the player having the greatest amount of wealth at the end of the game after a certain predetermined number of circuits of the board have been made being the winner."
"The implements of the game consist of a board which is divided into a number of spaces or sections and spaces in the center indicating, respectively, ‘Bank’, ‘Wages’, ‘Public treasury’, and ‘Railroad.’ "
(more…)On the morning of April 20th, 1864 Gridley appeared on the street with a 50 lb. sack of flour, decorated with American flags and bunting. He wanted to auction it and give money for soldiers in the United States Army. That day 300 more people bought the flour (total sum $8 000 for soldiers). Then they put the "Sanitary Sack" up for symbolic auction again and again in other parts of Nevada and California.
One local worker won the first round with a very large bid of $250. The question: "Where to deliver the sack?" he answered: "Nowhere. Put it for auction once again."
All told, the otherwise ordinary sack of flour had raised some $275,000 for the U.S. Sanitary commission during its career.
A fantastic sum.
