An Deutch web-site Pundo3000.com made a research of 100 different products to compare the apperance printed on the wrap with real apperance of what’s inside. "All products were bought in local stores, were taken pictures of wraps and then of the final dishes. Later all products were eaten", reseachers claim. The project’s aim was not discrimination of any brands or products, but the comparison of wrapper advertise with actual product inside it.

Thus the work of food-stylists who invent the wrapper becomes rather obvious. However, unfortunately big difference between adverts and actual dish results in one-time purchase of the product. Then it will not have any demand but the wrap’s aim is product to be sold.